By industry
Retail & eCommerce
Cassie is an advanced consent management platform that enables global retail brands to put preferences at the heart of the customer journey and manage high-volume consent data in real-time to achieve worldwide compliance.
Complex compliance made simple
Cassie is built for handling high-volume, complex data at scale. Global retailers and eCommerce giants trust Cassie to manage granular consent and preferences across devices, platforms and locations as a worldwide privacy solution.
Brands can easily demonstrate compliance with data privacy regulations through complete audit trails, whilst improving the user experience with advanced cookie management features that build trust and drive engagement.
Cassie provides businesses with a centralized source of truth to collect, manage and honor consent across millions of data subjects, with every interaction logged and pushed to all downstream systems in real time, so that you can have confidence that you’re compliant.
Why global retailers choose Cassie
Unlock continuous consent throughout the customer journey
As a person moves from anonymous, to customer, to advocate, Cassie can solve data usage, privacy permissions, restrictions and permissions across the entire journey.
- Capture anonymous data to build personas and understand behaviors
- Collect customer preferences to send relevant, personalized communications on their terms
- Connect consent across the organization, third-party platforms and channels via APIs
- Create a single source of truth
- Compliance by default
Data privacy challenges faced by retailers
Read our retailer’s guide to discover how you can embrace data privacy to win customer trust.
In this guide, you will learn:
- The business and brand implications of not enacting a robust privacy strategy
- What privacy practices you should adopt to help consumers feel in control of their data
- What a Consent and Preference Management platform is and why it’s the answer to your problems
Connect consent across your entire tech stack
We know retail organizations rely on countless systems to transform the customer experience, from CRMs and CMS to marketing automation and master data management tools.
Cassie is the connecting link between all of your platforms. Through hundreds of out-of-the-box integrations and custom APIs, Cassie will update all consent data in real-time. Customers only receive the communications and experiences they want. You get compliance without compromise.
You can utilize data with confidence, knowing your end user’s preferences are honored across your entire ecosystem.
